Stocks are whipsawing again today as Mr. Market digests a coordinated worldwide rate cut. After opening 200 points down, the Dow zoomed to a net gain of 150 points before sliding back into negative territory.

These violent swings can be devastating for the short-term investor. But Jon Herring says market volatility is handing long-term investors a once-in-a-generation chance to buy world-dominating companies at bargain prices.

Jon recommends seven stocks that are price leaders or have pricing power.

This from Investor’s Daily Edge:

My belief is that in the near term, we are due for a relief rally. But in the larger scope, we are in the beginning stages of a long, slow recession… at best. At worst, we are facing a depression of generational magnitude.

So how do you prepare? How do you prosper in the years ahead?

First of all, if you are a long-term investor you should embrace the opportunities that are before you. Right now, and in the months to come, you will have countless opportunities to buy world-dominating companies at once-in-a-lifetime prices. I’m talking about companies that will be here (and that will be a lot larger) 20 years from now, no matter what happens in the markets or the economy.

I’ll get to that in a moment. In the meantime, let me stress something I covered in my previous article for IDE Unplugged. If you do not own any physical gold and silver, buy some immediately (if you can find it). The recent failures in the financial market, particularly AIG (NYSE:AIG), have begun a global run on the banks that is gathering speed.

Not to mention that with the current bailout, the powers that be have clearly indicated that they will inflate the currency to nothingness. The table is set for runaway inflation and ongoing weakness in the dollar.

And don’t mistake gold and silver stocks for gold and silver. They are not the same. And as we have seen recently, they do not always trade in lock-step. Monday was one of the biggest down days in history for mining stocks… while gold and silver were up strongly.

There is currently massive demand for physical gold and silver products. Many dealers are completely sold out of bullion products. And the rush for lifeboats hasn’t even begun.

We are already seeing shortages in the physical metals, with just a small amount of investor interest. What do I mean by a “small amount of investor interest”? Do a survey. Ask 20 people you know, friends, family, colleagues, etc. if they own ANY gold or silver investments (not counting jewelry). That would include stocks, coins, etc. It is likely that not a single person you ask has any position at all. Maybe a few.

Don’t wait until you hear about hard assets on the nightly news. By then it will be too late. Ensure your wealth with tangible assets, today! More on this in future articles.

Now, here are some suggestions for the money you hold in the stock market. This is no time to ignore proper asset allocation, holding most of your money in the U.S. market or mostly in stocks. Alex Green has written an excellent book, called the Gone Fishin’ Portfolio, which outlines an asset allocation plan that is low cost and low hassle and has proven to out-perform the S&P as well as the vast majority of money managers over the long-term.

Diversify your funds broadly across small cap stocks, large cap stocks, U.S. equities, international equities, emerging markets, real estate investment trusts, precious metals, inflation protected bonds, treasury bonds, high-yield corporate bonds and investment grade corporate bonds. Do this, and you can mostly forget about your long-term money (except for an hour each year when it comes time to re-balance) without worrying about your account blowing up.

Finally, if you’re looking to invest in individual stocks, the coming months will be a great time to pick up world-leading companies at once-in-a-generation prices.

Focus on companies with a sizable barrier to entry. Some investors liken this to a castle with a moat. For example, what would it take for another company to come along and compete with UPS? What would it take to set up a global distribution network, with all the logistics, thousands of trucks and planes, hubs networks, etc.?

While UPS might suffer a bit in the near term due to the economy, high fuel prices, etc… the chances are excellent that it will be a larger company five or ten years from now than it is today.

Also, in times like these (recession and the potential for high inflation) you want to focus on companies that are price leaders and companies with pricing power.

Price Leaders are the companies that compete best on price.

When consumers are skimping and saving and looking for a deal, where do they go? McDonalds (NYSE:MCD)… Wal-Mart (NYSE:WMT)… Dollar Tree (NYSE:DLTR). Not surprisingly, all of these stocks are near their all-time highs, despite everything else that is going on in the markets.

Companies with pricing power are ones that can raise their costs to constantly stay ahead of inflation, without eroding their business.

Some companies cannot raise their prices without causing a downturn in business.

However, companies such as Johnson & Johnson (NYSE:JNJ), Kraft (NYSE:KFT), Coke (NYSE:KO) and Proctor & Gamble (NYSE:PG) can bump up their prices to stay ahead of inflation without causing a downturn in their business.

If you want a Coke or a box of macaroni and cheese, your going to buy it, whether it is 10% more expensive than it was last year or not.

Owning a share of these companies ensures that your money will continue to grow as these businesses expand, and it will do so at a rate greater than inflation.

Source: Your Bear Market Survival Plan