“…Buying near 15-year lows gives you two advantages: You are buying at a very low price, so the upside is huge. At the same time, that low price makes your downside relatively small in the unlikely event that they do go bankrupt.”

How can buying at a low price make your downside relatively small if the company goes bankrupt? If it goes bankrupt, no matter when you bought, you lose all of your stock……

Am I missing something?

Owen