Monday, November 23rd, 2009

Going “Green” will Destroy Detroit

Dec 9th, 2008 | By Andrew Snyder | Category: Financial News

With all of this talk about saving Detroit and bailing out the American manufacturing industry, I am stunned that more people are not seeing the fallacy smack dab in the middle of this debate. Take a look at the proposed business plans the Big Three handed Congress last week and you will quickly see “green” technology is at the heart of their plan.

If this were a strategy submitted a decade ago, it would be understandable. Instead, it shows the utter lack of executive insight at General Motors (NYSE:GM), Ford (NYSE:F) and Chrysler. Once again, fuel prices are going one way and Detroit is heading the other. If I recall, this has happened several times before.

Granted, the proposals were submitted under a cloud of incredible political pressure, but that is no excuse for the horrific plans submitted by the Big Three.  What concerns me the most is their caving to the “green” crowd.  Mark my word.  It will be the touch of death for Detroit.

It will cost much more than $15 billion, $25 billion or even $35 billion in government funding to get Detroit producing high-demand green vehicles. For proof, all we have to do is head to another section of Washington.

Won’t somebody please pay attention to us

Last week, the Electric Drive Transportation Association held an expo at the Washington Convention Center. Walk around the floor of the show and you will see booths from operations as small as mom-and-pop shops to as large as the folks pleading to Washington.

The theme throughout the exhibition hall is unified; the industry will not survive without the help of Washington. The industry association is calling for increased tax incentives and government assistance programs. Most of all, it wants the federal government to lead the charge by converting its more than half a million vehicles to green models.

In other words, the free market will not allow the industry to grow and expand, so Uncle Sam should intervene. We all know that line of thought will only lead to trouble.

As investors, there is a strong tendency to want to invest in the “greening” of America. But time and time again, the market has knocked the industry to its knees.

For long-term buy-and-hold investors, the industry is an absolute death trap. For speculative investors with the stomach to stand incredible undulations, there is some profit opportunity, but you had better sleep with a buy and sell button under your pillow.

The fact that Detroit is caving to the government’s pressure is a surefire sign of desperation. Detroit will get its money this week, but it will be a mere pittance of what the industry needs if it wants to succeed.

If the nation wants a green economy, let the free market dictate the winners. Trying to transform General Motors into a producer of “green” technology is the equivalent of asking Exxon Mobil (NYSE:XOM) to start drilling for spring water. It is not going to happen.

Uncle Sam needs to sit down and let the free markets take charge. If he doesn’t, I have a feeling somebody will knock him down.

Source: Going “Green” will Destroy Detroit


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By Andrew Snyder

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Andrew is a contributor to Daily Reckoning Australia and Today's Financial News.

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Today's Financial News provides an independent and practical perspective on the U.S. and global investment markets. We provide you with a free, reliable, easy, up-to-date, and focused resource to help you make your financial decisions with commentary, interviews, recommendations, and video. Today's Financial News includes the analysis and opinions of those editors whom we have come to trust over the course of the years.

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  1. We're Trying to Go Green (link)

  2. In regards to high MPG cars, it is currently extremely difficult for automakers to make any profit on them due to low gas prices. Case in point: Prius. Almost all analysts believe that Toyota is still taking a loss on each Prius it currently sells. U.S. Politicians who like to point fingers need to follow the European government’s model of imposing significant taxes on gas. The result? Fuel efficient cars that are purchased by European customers in volume, creating a viable business plan for automakers.

    Also, if you have any doubt to the effect that higher gas prices have on our willingness to purchase fuel efficient vehicles – when gas hit $4 earlier this year in the U.S., sales of trucks and SUVs fell off the cliff, including sales of the biggest gas guzzler that Toyota just introduced, the Tundra. All full-line auto manufacturers scrambled to retool their plants to meet demand of fuel-sippers. It is not helping that gas is now below $2.

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