Comments on: How Pfizer (PFE) Signaled A Difficult Year For Shareholders http://www.contrarianprofits.com/articles/how-pfizer-pfe-signaled-a-difficult-year-for-shareholders/10843 Access market-beating ideas from the world's top investment gurus on stock market investing, the gold market, ETFs, Forex trading and real estate values. Thu, 19 Nov 2009 15:59:58 -0500 http://wordpress.org/?v=2.8.5 hourly 1 By: Tom Wanek http://www.contrarianprofits.com/articles/how-pfizer-pfe-signaled-a-difficult-year-for-shareholders/10843/comment-page-1#comment-9928 Tom Wanek Wed, 07 Jan 2009 02:03:27 +0000 http://www.contrarianprofits.com/?p=10843#comment-9928 Andrew, insightful article into Signaling Theory and it's relationship to investing. Consumers rely on these signals because talk is cheap. We need more than words. I have written extensively on signaling and believe there are just six "currencies" companies risk or spend to send honest and reliable messages - whether they're conscious of it or not. And customers weigh these "investments" in their minds as they analyze buying decisions. With Pfizer’s CEO risking reputation and prestige to tell the world he's willing to buy his rivals. Might his own job be on the line? Andrew, insightful article into Signaling Theory and it's relationship to investing. Consumers rely on these signals because talk is cheap. We need more than words.

I have written extensively on signaling and believe there are just six "currencies" companies risk or spend to send honest and reliable messages – whether they're conscious of it or not. And customers weigh these "investments" in their minds as they analyze buying decisions.

With Pfizer’s CEO risking reputation and prestige to tell the world he's willing to buy his rivals. Might his own job be on the line?

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