Budweiser Is Under Threat Because It Ignored Emerging Markets
Jul 3rd, 2008 | By Irwin Greenstein | Category: Emerging MarketsEditor’s Note: Iconic American brands will perish unless they focus more on emerging markets, says Inwin Greenstein in Taipan Daily. A case in point is the hostile takeover attempt on Anheuser-Busch (NYSE:BUD) by Belguim-based InBev (PINK:INBVF). A-B brews Budweiser, the ‘king of beers,’ in America. But a lack of penetration in emerging markets has left the company dependent on one of the world’s slowest economies — the US.