After watching its shares plunge more than 20% over the past month, International Business Machines Corp. (IBM) decided to embrace a different strategy with regards to its looming third-quarter profit report: It opted to get out in front of the flood of corporate earnings reports that are headed this way by providing Wall Street with a preview of its third-quarter results.

Bristol Myers Moves for ImClone; Kodak Earnings Fade; Diana Shipping Doubles Earnings; Crude Stumbles Again; Google to Start VC Fund; Primetime Ad Drama; MasterCard Slumps on Less Spending; S&P Says U.S. Car Companies are “Junk”

• Bristol-Myers Squibb Co. (BMY) yesterday (Thursday) offered $4.5 billion in cash for biotechnology company ImClone Systems Inc. (IMCL), the Associated Press reported. ImClone’s board has yet to comment on the proposal, which offers its stockholders $60 per share, a 30% premium to its Wednesday closing price of $46.44. Bristol-Myers already owns about 17% of ImClone.

• Eastman Kodak Co. (EK) said yesterday (Thursday) that second-quarter profit fell, as traditional film-based revenue slumped 14% to $847 million. Sales climbed 1% from $2.47 billion to $2.49 billion, and revenue from digital businesses rose 10%…

You can bet there will be a lot of discussion about interest rates this week, thanks to the release of the producer price index (PPI) report tomorrow (Tuesday) and the U.S. Federal Reserve meeting minutes on Wednesday.

China Quake Death Toll Could Hit 50,000; Initial Jobless Claims Edge Higher; CBS to Acquire CNet; GM Strikes Deal with Union; Fed Chair Urges Banks to Raise Capital; Industrial Output Sinks Led by Auto Industry; Profit Falls, Stocks Rise for Penney’s; Multi-Billion Housing Rescue Package Close to Resolution.