Sometimes, all the reasons others are shunning a company are the same reasons to initiate a position in it.

Consumer deleveraging has barely even started, says Payout Trader editor and Crisis Strategy Alert senior analyst Charles Delvalle.

Consumer spending is falling off a cliff. Yet stores won’t feel the effects universally. The store with the best value is sure to move higher.

When you rely upon charts to help you time buy and sell signals, you shouldn’t strictly look at the charts. You should also have an idea as to where you think the economy is heading so you can be sure to play the strongest trends. Here’s one idea I had which has played out phenomenally…

Early indicators suggest that there is still some life left in the American consumer. The hordes were back out for the Thanksgiving weekend, though mega discounts means retailers will still struggle to break even. Martin Denholm says investors should stick with bargain-oriented retailers like Wal-Mart (NYSE:WMT) and TJX Companies (NYSE:TJX).

This holiday season will be a “bloodbath” for retailers, according to Marc Lichtenfeld. But there are still some companies that will dodge the downtrend. Marc says Kohl’s (NYSE:KSS), Wal-Mart (NYSE:WMT) and Dollar Tree (Nasdaq:DLTR) are well placed to weather the crisis. And they could even benefit from the demise of the competition.

With the economy eroding at an alarming pace, it is no wonder investors are turning away from their former retail haunts filled with trendy, over-priced items.

Stores like Whole Foods (NASDAQ:WFMI) and Trader Joes are watching their customers head to low-cost competitors like Wal-Mart (NYSE:WMT) and Safeway (NYSE:SWY).

It is no surprise to see an ultra-cheap retailer like 99 Cents Only Stores (NYSE:NDN) climb its way to the sole spot on the list of companies reaching 52-week highs today. The global economic crisis has actually been the best thing to happen to the company’s share price in a long time.

The rationale behind the positive run is obvious. When the economy is in the gutter, consumers have less money to spend on the things…

Stocks are whipsawing again today as Mr. Market digests a coordinated worldwide rate cut. After opening 200 points down, the Dow zoomed to a net gain of 150 points before sliding back into negative territory.

These violent swings can be devastating for the short-term investor. But Jon Herring says market volatility is handing long-term investors a once-in-a-generation chance to buy world-dominating companies at bargain prices.

Jon recommends seven stocks that are price leaders or have pricing power.

We’re standing on the tracks and the train is coming, says Wayne Mulligan. But that’s no reason for investors to not play the market. Wayne says going long on discount retailers is the best way to profit from low consumer confidence. And with fuel prices on an unsustainable uptrend, investors should look to the alternative energy market. Meanwhile, the auto industry is facing ruin. A clear opportunity for shorting, says Wayne.

Today, we have another recession proof way to score big money, while even Buffett is fleeing this country. Wayne even includes a few smaller companies that should do handsomely over the next few months.