With Priceline.com Inc. (PCLN) – the name-your-own-price travel-services player – it’s time to either beam up or buy in. Priceline – the online airfare and hotel-booking firm known for its kitschy TV ad campaign that stars “Star Trek” star William Shatner as “The Negotiator” – is an interesting possible profit play, thanks to its strong balance sheet and market muscle in the bargain-hunting end of the travel-services sector, the financial weekly Barron’s says.

Investors are human. They make mistakes. That is why hedging is so important, says Alexander Green. He says there are plenty of stock bargains out there right now, but most people are too scared to enter the market. Alex recommends using trailing stops to limit downside risk on these 13 cash-rich companies.