There’s a small revolution going on…You see it on TV when the commercials come on. You see it on the front page of your local newspaper. You see it everywhere. New corporations are being formed because of this revolution. And money is flooding into this sector undeterred.

In last week’s article, I talked about how becoming ‘green’ was turning into this great big fad. Yet, popularity aside, the economics of becoming green don’t really make sense.