With Priceline.com Inc. (NASDAQ:PCLN) – the name-your-own-price travel-services player – it’s time to either beam up or buy in.
Priceline – the online airfare and hotel-booking firm known for its kitschy TV ad campaign that stars “Star Trek” star William Shatner as “The Negotiator” – is an interesting possible profit play, thanks to its strong balance sheet and market muscle in the bargain-hunting end of the travel-services sector, the financial weekly Barron’s says.
The stock market has already factored in the challenges facing the travel and retail sectors into Priceline’s stock price, Reuters and Barron’s both reported.
According to Barron’s, as the current financial crisis deepens, consumers are going to devote an increasing amount of time to their personal and household spending budgets – a point that…