Hot Stocks: Canadian Ford Dealer Offers Ford Shares to Buyers of Ford Vehicles
Dec 3rd, 2008 | By Money Morning Staff | Category: Financial NewsIf you like the car, will you love the company?
When it comes to Ford Motor Co. (F), a Canadian car dealer bet a month’s sales on that premise.
Rose City Ford dealership owner John Chisholm offered 100 shares of Ford stock to anyone who bought a new or used vehicle from the dealership during the month of November, the Windsor Star newspaper reported. Chisholm, the president and general manager of Rose City, said he got the idea from a General Motors Co. (GM) dealership in Texas that offered GM shares for each vehicle sold. So Chisholm opted to try it in Windsor, the Ontario, Canada city where Ford has both a long history and deep community roots.
“What a great way to show…