Reading between the lines: What the Kraft-Cadbury takeover bid says about the markets at large
Nov 11th, 2009 | By John Stepek | Category: Featured, Financial NewsJohn Stepek (Money Week UK):
Deal making is back!
That was the general reaction from the press when US food giant Kraft launched its first bid for British confectioner Cadbury less than two months ago. Pundits spewed out potential target prices like bingo numbers – £8, no £10, no £12! – and analysts scribbled out scenarios involving white knights and rival bidders from across the globe.
