Nike (NYSE:NKE) revealed its latest quarterly efforts. Not bad, but the future is not as bright as many had hoped. It is not a good sign for Under Armour (NYSE:UA) investors.

Consumer sentiment is on the rise, but should it be? “Trend” investors are being led into a trap by some sneaky bears. Pay attention or they will get you too.

Sometimes you learn all you need to know while watching the morning news. When I saw Under Armour (NYSE:UA) panning for publicity this morning, I knew my beliefs were confirmed. Shares are about to make a big drop.

Under Armour (NYSE:UA) is under pressure from both sides. Analysts say it is going down, while emotional investors continue to fall in love. Somebody is going to lose.

The news for US retailers is grim to say the least. But Justice Litle says investors can still make profits by shorting the most vulnerable firms in the industry. He picks three retail stocks that look overvalued in today’s climate.

Yesterday(1/13), Under Armour (NYSE: UA) fell 16%. It’s dropped almost 30% over the past month. Today’s (1/14) price of $18.25 getting close to the 52-week low of $16.05 it reached in November. And to add insult to (sports?) injury, original investors in the athletic wear company will note it’s well below what they paid in the 2005 IPO. 

Even the strongest retail brands are suffering heavy losses as consumers flock to low-cost stores. Andrew Snyder says this spells doom for Under Armour (NYSE:UA). The company has a strong marketing strategy, but its sales estimates are too optimistic for a retailer of expensive niche clothing. Andrew says the stock is overvalued right now, creating a good chance for a profitable short play.

Shares for Under Armour (NYSE:UA) jumped 26% yesterday. The retail company’s third quarter results exceeded expectations on the same day as the market posted a major rally. But Andrew Snyder says this is down to marketing hype.

The $700bn Paulson Plan came unstuck at the 11th hour last night. Predictably, House Republicans and Democrats disagreed on the details of the bailout.

Andrew Snyder says campaign managers, not economic advisers, are now shaping the bailout plan. This is bad news for US stocks. The Dow Jones Index (DJI) opened 100 points down from Thursday’s close.

Andrew says investors need to go short to profit from this mess. Sportswear retailer Under Armour (NYSE:UA) is primed for a heavy fall. Andrew recommends buying the firm’s January 30 Puts (UAMF.X) to profit from a weak holiday season for retailers.