While most companies are bracing themselves for difficult times in 2009, Yum! Brands Inc. (NYSE:YUM) is aggressively expanding its international operations. The fast food group has China at the core of its growth strategy for 2009. Mike Caggeso says this could make Yum! one of the most promising investment stories in the coming year.

Cyber Monday was better for online retailers than most expected. But consumers were only interested in heavily-discounted goods. That’s why Andrew Snyder thinks eBay (NASDAQ:EBAY) is well placed to turn a profit this Christmas. It not only attracts bargain hunters, but also sellers desperate to raise cash. And better still, it has a balance sheet that most companies dream of these days.

Stop blaming the unions for Detroit’s shortcomings, says Lynn Carpenter. Of course, jobs have to be cut in a recession. But this is not the silver bullet for businesses. And every job lost is a consumer lost, which is a big deal in a consumer economy. Lynn says we have no hope of an economic recovery until spiraling unemployment is brought under control.

The weight of the global economy rests on the American consumer, says J. Christoph Amberger. That’s who all these government bailouts are trying to reach. And unless shoppers throw caution to the wind this Christmas, we could be in for a rough ride.

Addison Wiggin and Kate Incontrera look at the implications of America’s large and persistent trade deficit. The country is dependent on foreign products for its energy, food and leisure needs. Simply put: America is consuming more than it produces.  And as this imbalance continues to grow, the long-term risks to the economy become more severe.

This holiday season will be a “bloodbath” for retailers, according to Marc Lichtenfeld. But there are still some companies that will dodge the downtrend. Marc says Kohl’s (NYSE:KSS), Wal-Mart (NYSE:WMT) and Dollar Tree (Nasdaq:DLTR) are well placed to weather the crisis. And they could even benefit from the demise of the competition.