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		<title>How to Profit from the Fall of Big Pharma</title>
		<link>http://www.contrarianprofits.com/articles/how-to-profit-from-the-fall-of-big-pharma/3715</link>
		<comments>http://www.contrarianprofits.com/articles/how-to-profit-from-the-fall-of-big-pharma/3715#comments</comments>
		<pubDate>Fri, 11 Jul 2008 19:47:48 +0000</pubDate>
		<dc:creator>Rob Fannon</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Financial News]]></category>
		<category><![CDATA[investing in biotech]]></category>
		<category><![CDATA[MRK]]></category>
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		<category><![CDATA[Rob Fannon]]></category>
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		<description><![CDATA[<p>Big Pharma is in trouble. Generic competition, patent expirations and slowing sales are all eating into profits.</p>
<p>So how can you turn a profit in this turbulent sector? By investing in contract research organisations, or CROs, says biotech expert Rob Fannon. When the big pharmaceutical companies outsource research to CROs they get paid whether or not the new drugs ever make it to market.</p>
<p>There&#8217;s another way to profit too &#8211; contract sales organizations, or CSOs. They&#8217;re another way for Big Pharma to outsource, but instead of doing research they sell. Investing in them is a low-risk method to turn a big profit from Big Pharma&#8217;s woes…</p>
<blockquote><p><font size="2" face="Verdana, Arial, Helvetica, sans-serif">Today,  I want to tell you about a group of stocks ready to explode as the&#8230;</font></p></blockquote>]]></description>
			<content:encoded><![CDATA[<p>Big Pharma is in trouble. Generic competition, patent expirations and slowing sales are all eating into profits.</p>
<p>So how can you turn a profit in this turbulent sector? By investing in contract research organisations, or CROs, says biotech expert Rob Fannon. When the big pharmaceutical companies outsource research to CROs they get paid whether or not the new drugs ever make it to market.</p>
<p>There&#8217;s another way to profit too &#8211; contract sales organizations, or CSOs. They&#8217;re another way for Big Pharma to outsource, but instead of doing research they sell.<span id="more-3715"></span> Investing in them is a low-risk method to turn a big profit from Big Pharma&#8217;s woes…</p>
<blockquote><p><font size="2" face="Verdana, Arial, Helvetica, sans-serif">Today,  I want to tell you about a group of stocks ready to explode as the world&#8217;s  largest drugmakers slim down&#8230; </font><font size="2" face="Verdana, Arial, Helvetica, sans-serif">As  I&#8217;ve explained before in <em>Growth Stock Wire</em>, <a href="http://www.growthstockwire.com/archive/2008/feb/2008_feb_22.asp" target="_blank">Big  Pharma is in trouble</a>. The industry is facing slowing sales, patent expirations, generic competition, and withering pipelines. Now drugmakers are on a massive diet. The biggest losers – <strong>Pfizer (<a href="http://finance.google.com/finance?q=NYSE%3APFE">PFE</a>), Merck (<a href="http://finance.google.com/finance?q=merck&amp;hl=en">MRK</a>), </strong>and <strong>Sanofi-Aventis (<a href="http://finance.google.com/finance?q=NYSE:SNY">SNY</a>) </strong>– are dumping employees and slashing costs.</font></p>
<p><font size="2" face="Verdana, Arial, Helvetica, sans-serif">One of the winners in this situation is contract research organizations, or &#8220;CROs.&#8221; Rather than perform the work in-house, drugmakers are outsourcing research and clinical trial work. As I&#8217;ve written before, <a href="http://www.growthstockwire.com/archive/2007/mar/2007_mar_02.asp" target="_blank">I love  CROs</a>. They get paid whether or not new drugs make it to market. So they&#8217;re  a uniquely safe health care investment.</font></p>
<p><font size="2" face="Verdana, Arial, Helvetica, sans-serif">I  recently told <em>Phase 1</em> subscribers about another industry set to reap big  rewards from drugmakers&#8217; downsizing. Let me explain&#8230;</font></p>
<p><font size="2" face="Verdana, Arial, Helvetica, sans-serif">By far, the biggest victims of Big Pharma&#8217;s cutbacks are drug reps: attractive, well-paid twenty-somethings visit doctors bearing free samples and branded mugs. The largest drugmakers in the world are firing their rank-and-file sales force in record numbers. For the first time in more than a decade, the total number of drug reps actually fell last year.</font></p>
<p><font size="2" face="Verdana, Arial, Helvetica, sans-serif">Leading the bloodbath is Pfizer, the world&#8217;s largest drug company. Last October, it kicked off a cost-savings plan that included a 10% reduction in its global workforce: 10,000 jobs. That includes 2,200 sales positions, nearly 20% of its U.S. fleet. Shortly after, Pfizer&#8217;s peers announced similar cutbacks&#8230;</font></p>
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<font size="2" face="Verdana, Arial, Helvetica, sans-serif"><strong>Penny Stock set to drill Canada&#8217;s largest oil sands field.</strong> </font></p>
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<p><font size="2" face="Verdana, Arial, Helvetica, sans-serif">To read more on the story, <a href="http://www1.youreletters.com/t/1516568/30018050/1585857/0/" target="_blank">click here</a>.<br />
&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;<wbr></wbr>&#8212;&#8212;&#8212;&#8211;</font></p>
<p><font size="2" face="Verdana, Arial, Helvetica, sans-serif">Britain-based <strong>AstraZeneca </strong>will trim 7,600 jobs, 11% of its roster, including most of its European sales force. <strong>Johnson &amp; Johnson</strong> will cut 5,000 folks, including 400 drug reps right away. Sanofi-Aventis is firing one-third of its domestic sales force. And 3% of Novartis&#8217; employees, including 500 U.S. sales reps, got canned.</font></p>
<p><font size="2" face="Verdana, Arial, Helvetica, sans-serif">Of  course, <em>these companies still need to sell drugs</em>. But at  $165,000-$170,000 a year, traditional drug reps are too darn costly. The  industry must sell more efficiently. <strong>That&#8217;s where contract sales  organizations, or CSOs, come into play.</strong></font></p>
<p><font size="2" face="Verdana, Arial, Helvetica, sans-serif">Today, Big Pharma players can &#8220;borrow&#8221; sales reps on a temporary basis from a few CSO players. For example, Novartis may need a short-term team to push its flu vaccine in the fall. Or Merck might want to boost a drug launch and build brand awareness quickly. Using CSOs, drugmakers can supplement their internal sales force with top reps without taking on permanent, costly employees.</font></p>
<p><font size="2" face="Verdana, Arial, Helvetica, sans-serif">Right now, CSO reps make only 5% of total drug sales. This figure is set to triple in the next three years. That would make the substitute sales-rep industry worth about $2 billion. But CSOs do much more than farm out salespeople. They also recruit, train, and place new reps at drug companies. And they do market research, brand management, and other types of consulting.</font></p>
<p>The industry&#8217;s biggest player is <strong>inVentiv Health (<a href="http://finance.google.com/finance?q=vtiv">VTIV</a>)</strong>. The company loans out sales reps, crafts sales and marketing strategies, and provides staffing services. It brings in about $1 billion per year</p>
<p><font size="2" face="Verdana, Arial, Helvetica, sans-serif">Like  CROs, the CSO industry is a perfect example of a low-risk, high-reward way to profit on Big Pharma&#8217;s crash diet.</font></p>
<p><font size="2" face="Verdana, Arial, Helvetica, sans-serif">Good investing,</font></p>
<p><font size="2" face="Verdana, Arial, Helvetica, sans-serif">Rob Fannon</font></p>
<p><font size="2" face="Verdana, Arial, Helvetica, sans-serif">P.S. inVentiv  is trading near fair value. But I prefer clear bargains&#8230; Last month, I  recommended a CSO pioneer to my <em>Phase 1 </em>readers. Incredibly, the company was trading just above the  amount of cash it held in the bank. </font></p>
<p><font size="2" face="Verdana, Arial, Helvetica, sans-serif">We&#8217;re up about 8% on the position in a few short weeks, but this is just the beginning. I expect the stock could net readers at least 50% returns in the next year. <a href="http://www1.youreletters.com/t/1516568/30018050/1585858/0/" target="_blank">Click here</a> to learn about a risk-free subscription  to <em>Phase 1</em>.</font></p>
<p><a href="http://www.growthstockwire.com/gsw_archives.asp">Source: Another Perfect Health Care Investment</a></p></blockquote>
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