If you still look at Amazon Inc. (AMZN) as just an Internet retailing giant, you’re not just missing the point – you are also missing one of the really great long-term profit plays in the market today.

As the dollar continues its historic decline, imported goods will become too costly for many Americans.  In addition, more of those products still made domestically will be exported to wealthier foreign consumers whose appreciated currencies increase their purchasing power.

American shoppers handed most retailers their most dismal March in 13 years, according to a report on the AP news wire.

As retailers reported sales results on Thursday, Wal-Mart Stores Inc. and Costco Wholesale Corp. were among the few winners, as shoppers stuck to basics. Wal-Mart raised its earnings outlook, noting that better inventory control helped to limit markdowns on merchandise. It also said that April sales should top prior expectations.